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1 marketing expertise
Реклама: маркетинговые знания, маркетинговый опыт -
2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 marketing archive
маркетинговый архив
С целью оказания МОК помощи в передаче знаний и опыта будущим организационными комитетам Олимпийских игр, Оргкомитет «Сочи-2014» обязан создавать маркетинговые архивы, где накапливается необходимая МОК информация и (без ограничений) рекламные материалы для регулярного представления в МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing archive
In order to assist the IOC in sharing its knowledge and expertise with future organizing committees for the Olympic Games, Sochi 2014 shall maintain marketing archives, including such information as the IOC shall require and (without limitation) promotional materials and shall provide copies of such materials to the IOC on a regular basis.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing archive
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4 маркетинговый опыт
Advertising: marketing experience, marketing expertiseУниверсальный русско-английский словарь > маркетинговый опыт
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5 маркетинговые знания
Advertising: marketing expertiseУниверсальный русско-английский словарь > маркетинговые знания
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6 маркетинговый архив
маркетинговый архив
С целью оказания МОК помощи в передаче знаний и опыта будущим организационными комитетам Олимпийских игр, Оргкомитет «Сочи-2014» обязан создавать маркетинговые архивы, где накапливается необходимая МОК информация и (без ограничений) рекламные материалы для регулярного представления в МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing archive
In order to assist the IOC in sharing its knowledge and expertise with future organizing committees for the Olympic Games, Sochi 2014 shall maintain marketing archives, including such information as the IOC shall require and (without limitation) promotional materials and shall provide copies of such materials to the IOC on a regular basis.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговый архив
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7 experiencia profesional
f.vocational experience.* * *(n.) = career experience, expertise, staff expertise, professional skills, professional expertise, professional experienceEx. The program's purpose is to enable U.S. librarians and publishers to enrich and broaden their career experience through a short period of overseas service.Ex. Its primary function is to provide a centre for software and hardware expertise for its members.Ex. By centralizing stock and staff it is possible for everyone to have access to a wider range of staff expertise.Ex. Chapter 1 provides an overview of today's reference services, suggesting the rich possibilities for applying basic professional skills.Ex. This article points the way to success through marketing, professional expertise and the personal touch.Ex. Data on doctoral graduates are discussed in terms of socioeconomic factors, educational background, position held, prior professional experience, salaries, professional membership, and publications.* * *(n.) = career experience, expertise, staff expertise, professional skills, professional expertise, professional experienceEx: The program's purpose is to enable U.S. librarians and publishers to enrich and broaden their career experience through a short period of overseas service.
Ex: Its primary function is to provide a centre for software and hardware expertise for its members.Ex: By centralizing stock and staff it is possible for everyone to have access to a wider range of staff expertise.Ex: Chapter 1 provides an overview of today's reference services, suggesting the rich possibilities for applying basic professional skills.Ex: This article points the way to success through marketing, professional expertise and the personal touch.Ex: Data on doctoral graduates are discussed in terms of socioeconomic factors, educational background, position held, prior professional experience, salaries, professional membership, and publications. -
8 survey
∎ we sat surveying the view nous étions assis à contempler le paysage;∎ he stepped back to survey the painting il fit un pas en arrière pour contempler le tableau(b) (make a study of) dresser le bilan de, étudier;∎ the report surveys the current state of manufacturing industry in Britain le rapport dresse le bilan de l'industrie manufacturière en Grande-Bretagne∎ 65 percent of women surveyed were opposed to the measure 65 pour cent des femmes interrogées étaient contre cette mesure∎ always have a house independently surveyed before buying il faut toujours faire faire une expertise indépendante avant d'acheter une maison(a) (study, investigation) étude f, enquête f;∎ they carried out a survey of retail prices ils ont fait une enquête sur les prix au détail(b) (overview) vue f d'ensemble;∎ the exhibition offers a comprehensive survey of contemporary British art l'exposition présente une vision d'ensemble de l'art contemporain britannique∎ aerial survey levé m aérien∎ to have a survey done faire faire une expertise►► Marketing survey research recherche f par sondage -
9 know-how
ком. 1. ноу-хау; виробничий досвід; секрети виробництва; практичні знання; знання справи; досвідченість; 2. науково-технічні знання наявна користь, яку підприємство, організація і т. ін. має у вигляді обізнаності, новаторства, випереджаючої досвідченості (expertise) свого керівництва (management) та своїх працівників (employee), що надає їм конкурентну перевагу над суперниками; ♦ ноу-хау є видом нематеріального активу (intangible asset)═════════■═════════business know-how досвідченість у ділових справах • ділова досвідченість; financial know-how фінансова досвідченість • фінансове ноу-хау; foreign know-how закордонне ноу-хау • закордонний досвід; general know-how загальне ноу-хау • загальна досвідченість; industrial know-how промислова досвідченість; managerial know-how досвідченість у керівництві • керівний досвід; manufacturing know-how виробнича досвідченість; marketing know-how досвідченість в оволодінні ринком; professional know-how професійна досвідченість • професійний досвід • досвідченість професіонала; scientific know-how наукова досвідченість • науковий досвід; technical know-how технічна досвідченість • технічний досвід • технічне ноу-хау; technological know-how технологічна досвідченість═════════□═════════know-how activity обмін виробничим досвідом; know-how contract угода про передачу ноу-хау • ліцензійний договір на ноу-хау; know-how owner власник ноу-хау; know-how put into practice ноу-хау, застосовуване на практиці; to acquire know-how здобувати/здобути ноу-хау • набувати/набути досвіду • здобувати/здобути досвідченість; to develop know-how удосконалювати/удосконалити досвід; to gain know-how набувати/набути досвіду • здобувати/здобути досвідченість; to have know-how мати досвідченість • мати досвід; to require technical know-how потребувати технічного ноу-хау • потребувати технічного досвіду • потребувати технічної досвідченості; to use know-how використовувати/використати досвідченістьknow-how ‡ A. assets (383)═════════◇═════════ноу-хау < англ. know-how — знати, як (СІС: 472)▹▹ expertise▹▹ goodwill* * *"ноу-хау"; виробничий досвід і знання; виробничі секрети -
10 know-how
1. n разг. умение; знание дела2. n разг. знания, эрудицияtechnological know-how — технический опыт; технические знания; технические достижения
3. n разг. секрет изготовления, производства4. n разг. «ноу-хау», научная или техническая информацияknow-how owner — владелец «ноу-хау»
Синонимический ряд:1. ability (noun) ability; command; expertism; expertness; knack; mastership; mastery2. art (noun) adroitness; art; craft; cunning; dexterity; skill3. expertise (noun) experience; expertise; knowledge; savoir-faire; training; wisdom -
11 habilidad
f.1 skill (destreza).tener habilidad para algo to be good at somethingsalió del compromiso con habilidad she cleverly extricated herself from the situation2 ability, aptitude, capacity, craft.* * *1 (aptitud) skill2 (astucia) cleverness, smartness3 DERECHO capacity, competence4 (gracia) talent\con gran habilidad very skilfullytener habilidad manual to be good with one's handstener habilidad para algo to be good at something* * *noun f.ability, skill* * *SF1) (=capacidad) ability; (=destreza) skilltiene una gran habilidad para evitar enfrentamientos — he's very skilful o clever at avoiding confrontation
tiene habilidad manual — he's good o clever with his hands
con habilidad: le sacó el secreto con habilidad — he cleverly o skilfully got the secret out of him
2) (Jur) competence* * *1)a) (para actividad manual, física) skilltiene gran habilidad para la carpintería — he is very good o adept at carpentry
b) (astucia, inteligencia) skill, clevernesscon habilidad — cleverly, skillfully
2) (Der) competence* * *= ability, competence, skill, talent, capacity, savoir faire, aptitude, dexterity, ingeniousness, skilfulness [skillfulness, -USA], prowess, faculty.Ex. The ability to search on word stems is particularly valuable where the text to be searched is in free-language format.Ex. In order that you should be able to perform these required skills with greater competence, selected elements of the theory of subject indexing will be included.Ex. However, successful human free language indexing is very dependent upon the skills of the individual indexer.Ex. This example goes to show that talent for academic work is only one variety of giftedness.Ex. Older people have suffered some losses in sensory and physical capacity, and newer teaching techniques might intimidate them.Ex. Library staff should be provided with the opportunity to see blunders which they occasionally commit as well as the laudable ' savoir faire' with which they dispatch some reference question.Ex. In tracking, schools categorize according to measures of intelligence, achievement, or aptitude and then assign students to ability or interest-grouped classes = En la subdivisión de los alumnos en clases según su nivel académico, las escuelas agrupan a los alumnos de acuerdo con su nivel de inteligencia, habilidad o aptitud y luego los asignan a las clases según su capacidad o por sus intereses.Ex. Reference work is merely a practical skill -- of a high-grade kind, to be sure -- but a mere dexterity, a mental facility, acquired by practice.Ex. But if, in the digital era, libraries must continue to compete, it will be about services -- the ingeniousness with which individual libraries tailor resource access to particular needs of their user communities.Ex. At present, limited data concerning the conversational skilfulness of school-age children have been available.Ex. The results endorse the need for continued application of marketing prowess, information science research, and library support systems.Ex. Sophia no sooner saw Blifil than she turned pale, and almost lost the use of all her faculties.----* con habilidad = adeptly.* con pocas habilidades = poor-ability.* habilidad artística = artistry.* habilidad cognitiva = cognitive skill, cognitive ability, cognitive capacity.* habilidad de interpretar imágenes = visual literacy.* habilidad de razonar = thinking skills.* habilidad en el manejo de diferentes soportes = media competency.* habilidades = competency.* habilidades comunicativas = speaking skills.* habilidades lectoras = reading skills.* habilidades necesarias para la vida cotidiana = life skills.* habilidades orales = speaking skills.* habilidad especial = knack, knack.* habilidad física = physical ability, physical ability.* habilidad lectora = reading ability.* habilidad manual = manual skill.* habilidad mental = mental ability.* habilidad natural = knack, knack, natural ability.* habilidad política = statesmanship, political wisdom.* habilidad verbal = verbal skill.* perfeccionar una habilidad = hone + skill.* * *1)a) (para actividad manual, física) skilltiene gran habilidad para la carpintería — he is very good o adept at carpentry
b) (astucia, inteligencia) skill, clevernesscon habilidad — cleverly, skillfully
2) (Der) competence* * *= ability, competence, skill, talent, capacity, savoir faire, aptitude, dexterity, ingeniousness, skilfulness [skillfulness, -USA], prowess, faculty.Ex: The ability to search on word stems is particularly valuable where the text to be searched is in free-language format.
Ex: In order that you should be able to perform these required skills with greater competence, selected elements of the theory of subject indexing will be included.Ex: However, successful human free language indexing is very dependent upon the skills of the individual indexer.Ex: This example goes to show that talent for academic work is only one variety of giftedness.Ex: Older people have suffered some losses in sensory and physical capacity, and newer teaching techniques might intimidate them.Ex: Library staff should be provided with the opportunity to see blunders which they occasionally commit as well as the laudable ' savoir faire' with which they dispatch some reference question.Ex: In tracking, schools categorize according to measures of intelligence, achievement, or aptitude and then assign students to ability or interest-grouped classes = En la subdivisión de los alumnos en clases según su nivel académico, las escuelas agrupan a los alumnos de acuerdo con su nivel de inteligencia, habilidad o aptitud y luego los asignan a las clases según su capacidad o por sus intereses.Ex: Reference work is merely a practical skill -- of a high-grade kind, to be sure -- but a mere dexterity, a mental facility, acquired by practice.Ex: But if, in the digital era, libraries must continue to compete, it will be about services -- the ingeniousness with which individual libraries tailor resource access to particular needs of their user communities.Ex: At present, limited data concerning the conversational skilfulness of school-age children have been available.Ex: The results endorse the need for continued application of marketing prowess, information science research, and library support systems.Ex: Sophia no sooner saw Blifil than she turned pale, and almost lost the use of all her faculties.* con habilidad = adeptly.* con pocas habilidades = poor-ability.* habilidad artística = artistry.* habilidad cognitiva = cognitive skill, cognitive ability, cognitive capacity.* habilidad de interpretar imágenes = visual literacy.* habilidad de razonar = thinking skills.* habilidad en el manejo de diferentes soportes = media competency.* habilidades = competency.* habilidades comunicativas = speaking skills.* habilidades lectoras = reading skills.* habilidades necesarias para la vida cotidiana = life skills.* habilidades orales = speaking skills.* habilidad especial = knack, knack.* habilidad física = physical ability, physical ability.* habilidad lectora = reading ability.* habilidad manual = manual skill.* habilidad mental = mental ability.* habilidad natural = knack, knack, natural ability.* habilidad política = statesmanship, political wisdom.* habilidad verbal = verbal skill.* perfeccionar una habilidad = hone + skill.* * *A1 (para una actividad manual, física) skillsiempre ha tenido gran habilidad para la carpintería he's always been very good o adept at carpentry, he's always been a very skilled o adept carpentertiene especial habilidad para la costura he has a real gift o flair for sewing2 (astucia, inteligencia) skill, clevernesstiene gran habilidad para convencer a sus oponentes she is very clever o good o skilled at convincing her opponents, she has a great gift for convincing her opponentsla película está realizada con gran habilidad it is a very cleverly o skillfully made movieB (de un testigo) competenceCompuesto:* * *
habilidad sustantivo femenino
1
2 (Der) competence
habilidad sustantivo femenino
1 (con una herramienta, etc) skill: nos impresionó su habilidad al volante, we were impressed with his driving ability
2 (astucia, ingenio) cleverness
' habilidad' also found in these entries:
Spanish:
acierto
- apañada
- apañado
- arte
- cabeza
- capaz
- conquista
- darse
- defenderse
- ejercitar
- habilidosa
- habilidoso
- incapaz
- mía
- mío
- oxidada
- oxidado
- torpeza
- apabullante
- competencia
- inexperto
- maestría
- manual
- maña
- razón
English:
aptitude
- born
- capability
- cleverness
- confidence
- craft
- display
- expertise
- facility
- fluent
- green fingers
- green thumb
- inexpertly
- innate
- mental
- moderate
- proficiency
- qualify
- skill
- touch
- workmanship
- accomplishment
- dexterity
* * *habilidad nf1. [destreza] skill;una de sus muchas habilidades es la música music is just one of his many skills;tener habilidad para algo to be good at sth2. [inteligencia] cleverness;salió del compromiso con habilidad she cleverly extricated herself from the situation3. Ling performance* * *f1 skill2 ( capacidad) ability3 ( astucia) cleverness* * *habilidad nfcapacidad: ability, skill* * *habilidad n skill -
12 value
1 nounvaleur f;∎ to be of value avoir de la valeur;∎ to be of no value être sans valeur;∎ to be good/poor value (for money) être d'un bon/mauvais rapport qualité-prix;∎ to go up/down in value prendre/perdre de la valeur;∎ to set or put a value on sth estimer la valeur de qch;∎ they put a value of £150,000 on the property ils ont estimé ou expertisé la propriété à 150 000 livres;∎ of no commercial value sans valeur commerciale;∎ value as a going concern valeur d'usage;∎ to the value of pour une valeur de;∎ what will this do to the value of property? quel effet est-ce que ça va avoir sur le prix de l'immobilier?FINANCE value analysis analyse f de valeur;MARKETING value brand marque f de valeur;MARKETING value chain chaîne f de valeur;FINANCE value for collection valeur à l'encaissement;FINANCE value date date f de valeur;FINANCE value day jour m de valeur;value engineering analyse f de valeur;value in exchange valeur d'échange, contre-valeur f;BANKING value in gold currency valeur-or f;value at liquidation valeur liquidative ou de liquidation;value at maturity valeur à l'échéance;FINANCE value for money audit = estimation des performances d'une société à but non lucratif ou d'un service gouvernemental;FINANCE value below rate décote f;value in use valeur d'usage(goods, damage) évaluer, estimer, expertiser;∎ to have sth valued faire évaluer ou estimer ou expertiser qch;∎ they valued the company at $10 billion ils ont estimé la valeur de la société à 10 milliards de dollars -
13 area
area ['eərɪə]1 noun(a) (surface size) superficie f, aire f;∎ the garden is 500m2 in area, the garden has or covers an area of 500m2 le jardin a une superficie de 500m2(b) (region) territoire m, région f; (of town) zone f, quartier m; (of lung, brain, diskette, surface) zone f;∎ houses were searched over a wide area on a fouillé les maisons sur un large périmètre;∎ we're staying in the Boston area nous logeons dans la région de Boston;∎ area of operations branche f d'activité;∎ residential area (in town) quartier m résidentiel;∎ industrial/suburban area zone f industrielle/suburbaine;∎ cotton (growing)/mining area région f du coton/minière;∎ customs area territoire m douanier;∎ Finance currency area zone f monétaire;∎ the Manchester area la région de Manchester;∎ the Greater London area l'agglomération f londonienne, le grand Londres;∎ area of agreement terrain m d'entente;∎ figurative problem area domaine m problématique;∎ growth area secteur m de croissance;∎ prohibited or restricted area zone f prohibée;∎ Computing storage area zone f de mémoire;∎ Transport service area (on motorway) relais m d'autoroute;∎ a residential/shopping area un quartier résidentiel/commercial;∎ Ecology a conservation area un site classé;∎ Ecology a protected wildlife area une réserve naturelle;∎ Ecology area of outstanding natural beauty = zone naturelle protégée∎ living/eating area coin salon/salle à manger;∎ a large kitchen area une grande cuisine;∎ parking area parking m, aire m ou French Canadian terrain m de stationnement;∎ smoking area espace m fumeurs(d) (of study, investigation, experience) domaine m, champ m;∎ area of expertise domaine m de compétence;∎ in the foreign policy area dans le domaine de la politique étrangère(director, office) régional►► Military area bombing bombardement m sur zone;Telecommunications area code indicatif m de zone;Commerce area manager directeur(trice) m,f régional(e);American area rug tapis m, French Canadian carpette f;Marketing area sample échantillon m par zone;Marketing area sampling échantillonnage m par zone -
14 check
check [tʃek]contrôler ⇒ 1 (a) vérifier ⇒ 1 (a), 2 (a) enrayer ⇒ 1 (b) mettre au vestiaire/à la consigne ⇒ 1 (c) cocher ⇒ 1 (d) correspondre ⇒ 2 (b) contrôle ⇒ 3 (a) enquête ⇒ 3 (b) frein ⇒ 3 (c) échec ⇒ 3 (d) addition ⇒ 3 (e) carreau ⇒ 3 (f) coche ⇒ 3 (g) chèque ⇒ 3 (h)∎ she didn't check her facts before writing the article elle n'a pas vérifié les faits avant d'écrire son article;∎ the figures have to be checked il faut vérifier les chiffres;∎ the doctor checked my blood pressure le médecin a pris ma tension;∎ the inspector checked our tickets le contrôleur a contrôlé nos billets;∎ check these names against the ones on the list vérifie que ces noms sont les mêmes que ceux de la liste(b) (contain, limit → recession, inflation) enrayer; (→ emotions, troops) contenir; (→ urge) réprimer;∎ to check oneself se retenir∎ I'll have to check with the accountant je vais devoir vérifier auprès du comptable;∎ they usually have vacancies, but it's a good idea to check d'ordinaire, ils ont de la place, mais il vaut mieux s'en assurer ou vérifier(b) (correspond) correspondre, s'accorder;∎ his description of the killer checked with forensic evidence sa description du tueur s'accordait avec l'expertise médico-légale(c) (pause, halt) s'arrêter3 noun(a) (examination, inspection) contrôle m, vérification f;∎ the airline ordered checks on all their 747s la compagnie aérienne a ordonné que des contrôles soient faits sur tous ses 747;∎ a routine check une vérification de routine(b) (inquiry, investigation) enquête f;∎ to do or to run a check on sb se renseigner sur qn;∎ to keep a check on sb observer qn(c) (restraint) frein m;∎ the House of Lords acts as a check upon the House of Commons la Chambre des lords met un frein au pouvoir de la Chambre des communes;∎ Politics (a system of) checks and balances (un système d') équilibre m des pouvoirs;∎ he kept or held his anger in check il a contenu ou maîtrisé sa colère;∎ we could no longer hold or keep the enemy in check nous ne pouvions plus contenir l'ennemi∎ in check en échec;∎ check! échec au roi!∎ a skirt in black and white check une jupe à carreaux noirs et blancs∎ put a check next to all the verbs cochez tous les verbes(pattern, skirt) à carreaux►► Computing check bit bit m de contrôle;Computing check box case f de pointage, case f d'option;Computing check byte octet m de contrôle;Computing check digit chiffre m de contrôle ou de vérification, clé f;Marketing check question question f de contrôle, question f filtre;Marketing check sample échantillon m témoin➲ check in(a) (at airport) se présenter à l'enregistrement(b) (at hotel) se présenter à la réception∎ it's a little late, I'd better check in with my parents il se fait tard, il faudrait que je passe un coup de fil à mes parents(a) (at airport → baggage) enregistrer(b) (at hotel) inscrire sur le registre∎ to check in a book at the library rapporter un livre à la bibliothèque∎ to check into a hotel descendre dans un hôtel(names, numbers on list etc) cocher∎ the doctor checked on two patients before leaving le médecin est allé voir deux patients avant de partir;∎ would you mind checking on the baby? tu peux aller voir si le bébé va bien?(b) (investigate → person) enquêter sur, se renseigner sur; (→ information, machine, place) vérifier∎ why don't we check out the restaurant that John told us about? pourquoi ne pas essayer le restaurant dont John nous a parlé?∎ to check sb/sth out mater qn/qch;examiner, vérifier(a) (examine → baggage etc) contrôler, examiner∎ I'd like my luggage checked through to Los Angeles je voudrais faire envoyer directement mes bagages à Los Angeles∎ to check up on sb enquêter ou se renseigner sur qn;∎ if you trusted me you wouldn't check up on me all the time si tu me faisais confiance tu ne serais pas toujours en train de m'espionner;∎ to check up on sth vérifier qch;∎ the social worker checked up on reports of child abuse l'assistante sociale a enquêté sur les allégations de mauvais traitements à enfantⓘ CHECKS AND BALANCES Ce système de contrôle mutuel, garanti par la Constitution, est l'un des principes fondamentaux du gouvernement américain. Il a été élaboré afin que les pouvoirs législatif, exécutif et judiciaire n'accumulent pas trop d'influence les uns par rapport aux autres. -
15 top-down
hiérarchisé(e)MARKETING top-down forecasting prévisions f pl hiérarchisées;top-down management gestion f par le hautForget capital; it's relatively easy to obtain nowadays. Today's scarce, sought-after strategic resource is expertise, which comes in the form of employees. Although organizations have changed mightily from the days of hierarchical, top-down management, they still have a long way to go.
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16 value
value ['vælju:]1 noun(a) (monetary worth) valeur f;∎ to be of value avoir de la valeur;∎ they own nothing of value ils ne possèdent rien de valeur ou rien qui ait de la valeur;∎ this necklace is of great value ce collier vaut cher;∎ this necklace is of little value ce collier ne vaut pas grand-chose ou a peu de valeur;∎ it's of no value c'est sans valeur;∎ to be good/poor value (for money) être d'un bon/mauvais rapport qualité-prix;∎ it's excellent value for money le rapport qualité-prix est excellent;∎ it's good value at £10 ce n'est pas cher à 10 livres;∎ we got good value for our money nous en avons eu pour notre argent;∎ he gives you value for money il vous en donne pour votre argent;∎ which of the brands gives the best value? laquelle des marques est la plus avantageuse?;∎ the airline paid her the value of the lost luggage la compagnie aérienne l'a dédommagée de la perte de ses bagages;∎ to go up/down in value prendre/perdre de la valeur;∎ property is going up/down in value l'immobilier prend/perd de la valeur;∎ to depreciate in value se déprécier;∎ the increase in value la hausse de valeur, l'appréciation f;∎ the loss in value la perte de valeur, la dépréciation;∎ to set or to put a value on sth estimer la valeur de qch;∎ they put a value of £80,000 on the house ils ont estimé ou expertisé la maison à 80 000 livres;∎ of no commercial value sans valeur commerciale;∎ she bought goods to the value of £400 elle a acheté pour 400 livres de marchandise;∎ goods to the value of £50 or more are subject to duty les marchandises d'une valeur égale ou supérieure à £50 sont soumises à une taxe;∎ what will this do to the value of property? quel effet est-ce que ça va avoir sur le prix de l'immobilier?∎ he had nothing of value to add il n'avait rien d'important ou de valable à ajouter;∎ these books may be of value to them ces livres peuvent leur servir, ils peuvent avoir besoin de ces livres;∎ they place little/a high value on punctuality ils font peu de cas/grand cas de l'exactitude, ils attachent peu d'importance/beaucoup d'importance à l'exactitude;∎ your help/contribution was of great value votre aide/contribution a été très précieuse;∎ she has been of great value to the company elle a apporté une contribution précieuse à l'entreprise∎ sense of values sens m des valeurs;∎ moral values valeurs fpl morales;∎ he has old-fashioned values il est très traditionaliste(e) (of colour) valeur f(a) (assess worth of) expertiser, estimer, évaluer;∎ to have sth valued faire évaluer ou estimer ou expertiser qch;∎ we had our paintings valued nous avons fait expertiser ou estimer ou évaluer nos tableaux;∎ they valued the company at $10 billion ils ont estimé la valeur de la société à 10 milliards de dollars;∎ they valued the house at £50,000 ils ont estimé ou évalué la maison à 50 000 livres(b) (have high regard for → friendship) apprécier, estimer; (→ honesty, punctuality) faire grand cas de;∎ if you value your freedom/your life you'd better leave si vous tenez à votre liberté/à la vie, vous feriez mieux de partir;∎ we greatly value your help nous apprécions beaucoup ou nous vous sommes très reconnaissants de votre aide;∎ does he value your opinion? votre opinion lui importe-t-elle?►► Banking value in account valeur f en compte;Finance value added valeur f ajoutée;Finance value analysis analyse f de valeur;Finance value below rate décote f;Marketing value brand marque f de valeur;Commerce value chain chaîne f de valeur;Finance value for collection valeur f à l'encaissement;Finance value date date f de valeur;Finance value day jour m de valeur;Finance value engineering analyse f de valeur;Finance value in exchange valeur f d'échange, contre-valeur f;Banking value in gold currency valeur-or f;value judgement jugement m de valeur;Finance value at liquidation valeur f de liquidation ou liquidative;Finance value at maturity valeur f à l'échéance;Finance value for money audit = estimation des performances d'une société à but non lucratif ou d'un service gouvernemental;Finance value in use valeur f d'usage -
17 Microsoft® Office Publisher 2007
A Microsoft business desktop publishing program that enables users to create marketing materials by providing built-in professional design expertise and enhanced automation tools.Microsoft® Office Publisher 2007English-Arabic terms dictionary > Microsoft® Office Publisher 2007
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18 Microsoft Publisher 2010
The year 2010 edition of the Microsoft business desktop publishing program that enables users to easily create professional-looking marketing materials by providing built-in professional design expertise and enhanced automation tools. -
19 вклад в натуральной форме (ВНФ)
вклад в натуральной форме (ВНФ)
расходный ВНФ поступления в виде ВНФ
Оказываемая Олимпийской организации спонсорская поддержка помимо денежной, а именно в форме товаров, услуг, экспертных знаний и персонала. Товары, услуги или маркетинговые преимущества предоставляются в счет оплаты прав или разрешений на ведение рекламной, пропагандистской, коммерческой деятельности или других связанных с нею прав в дополнение к оплате наличными средствами или вместо них.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
value in kind (VIK) expense VIK
revenue VIK
Provision of any non-monetary contribution of support from a sponsor to an Olympic organization, often in the form of products, services, expertise and personnel deployment. The value of goods or services or marketing advantages to be supplied in return for, or in connection with, any advertising, promotional, commercial or other rights granted or permitted and which are in addition to or in lieu of a cash consideration.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > вклад в натуральной форме (ВНФ)
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20 инновация
инновация
1. Вложение средств в экономику, обеспечивающее смену поколений техники и технологии.
2. Новая техника, технология, являющиеся результатом достижений научно-технического прогресса. Развитие изобретательства, появление пионерских и крупных изобретений является существенным фактором инновации.
[ http://www.lexikon.ru/dict/buh/index.html]
инновация
1.- См статью Иннновации, 2. — результат вложения средств (инвестиций) в разработку новой техники и технологии, во внедрение новых форм бизнеса, современных методов работы на рынке, новых товаров и услуг, финансовых инструментов.
[ http://slovar-lopatnikov.ru/]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Partners in technologyNew challenges to a history of cooperation with customersПартнеры по технологииНовые уроки сотрудничества с заказчикамиABB’s predecessor companies, ASEA and BBC, were founded almost 120 years ago in a time when electromagnetism and Maxwell’s equations were considered “rocket science.” Since then several technological transitions have occurred and ABB has successfully outlived them all while many other companies vanished at some point along the way. This has been possible because of innovation and a willingness to learn from history. Understanding historical connections between products, technology and industrial economics is extremely Partners in technology New challenges to a history of cooperation with customers George A. Fodor, Sten Linder, Jan-Erik Ibstedt, Lennart Thegel, Fredrik Norlund, Håkan Wintzell, Jarl Sobel important when planning future technologies and innovations.Предшественницы АББ, компании ASEA и BBC, были основаны почти 120 лет назад, в то время, когда электромагнетизм и уравнения Максвелла считались «космическими технологиями». С тех пор прошло несколько технических революций и АББ успешно пережила их все, в то время как многие другие компании затерялись по дороге. Это стало возможным, благодаря постоянным инновациям и стремлению учиться на уроках истории. Для планирования будущих технологий и инноваций огромную роль играет понимание исторических взаимосвязей между продуктами, технологиями и экономикойThese connections rely on information channels in companies and their existence cannot be underestimated if a company is to survive. An organization can acquire more information than any one individual, and the optimal use of this information depends on the existence and types of communication channels between those working in a company and the relevant people outside it.Эти взаимосвязи опираются на существующие в компании информационные каналы и, если компания намерена выжить, их значение нельзя недооценивать. Организация может накопить значительно больше информации, чем любой отдельный человек, и оптимальное использование этой информации зависит от наличия и типов коммуникационных каналов между работниками компании и причастными людьми за ее пределами.Force Measurement, a division of ABB AB, has a long tradition of innovation. Thanks to strong ties with its customers, suppliers, research institutes and universities, Force Measurement provides state-of-the-art equipment for accurate and reliable measurement and control in a broad range of applications. At the same time, established principles such as Maxwell’s equations continue to be applied in new and surprisingly innovative ways to produce products that promote long-term growth and increased competitiveness.Группа измерения компании АББ имеет давние традиции использования инноваций. Благодаря прочным связям с заказчиками, поставщиками, исследовательскими институтами и университетами, она создает уникальное оборудование для точных и надежных измерений в самых разных областях. В то же время незыблемые принципы, подобные уравнениям Максвелла, продолжают применяться новыми и удивительно инновационными способами, позволяя создавать продукты, обеспечивающие устойчивый рост и высокую конкурентоспособность.Innovation is a key factor if companies and their customers are to survive what can only be called truly testing times. The target of innovation is to find and implement ideas that reshape industries, reinvent markets and redesign value chains, and many of these ideas come from innovative customers.Если компания и ее заказчики намерены пережить тяжелые времена, то основное внимание следует обратить на инновации. Целью инноваций является поиск и воплощение идей, позволяющих перевернуть промышленность, заново открыть рынки и перестроить стоимостные цепочки, причем многие из этих идей поступают от заказчиков.Key to successful innovation is communication or the types of information channels employed by firms [1, 2]. A global company like ABB, with offices and factories spanning 90 countries, faces many challenges in maintaining information channels. First of all, there are the internal challenges. Ideas need to be evaluated from many different perspectives to determine their overall impact on the market. Selecting the most effective ones requires expertise and teamwork from the various business, marketing and technology competence groups. Just as important are the channels of communication that exist between ABB, and its customers and suppliers.Секрет успешных инноваций кроется в типах используемых фирмой информационных каналов [1, 2]. Глобальные компании, подобные АББ, с офисами и заводами более чем в 90 странах, сталкиваются с серьезными проблемами управления информационными каналами. Во-первых, существуют внутренние проблемы. Чтобы определить ценность идеи и ее общее влияние на рынок, ее нужно подвергнуть всесторонней оценке. Выбор наиболее эффективных идей требует коллективной работы различных экономических, маркетинговых и технологических групп. Не менее важны и коммуникационные каналы между компанией АББ и ее заказчиками и поставщиками.Many of ABB’s customers come from countries that are gradually developing strong technology and scientific cultures thanks to major investments in very ambitious research programs. China and India, for example, are two such countries. In fact, the Chinese Academy of Sciences is currently conducting research projects in all state of-the-art technologies. Countries in Africa and Eastern Europe are capitalizing on their pool of young talent to create a culture of technology development. Emerging markets, while welcome, mean stiffer competition, and competition to companies like ABB encourages even greater levels of innovationМногие заказчики АББ пришли из стран, постоянно развивающих сильную технологию и научную культуру путем крупных инвестиций в грандиозные исследовательские программы. К таким странам относятся, например, Индия и Китай. На самом деле, Китайская академия наук ведет исследования по всем перспективным направлениям. Страны Африки и Восточной Европы делают ставку на молодые таланты, которым предстоит создавать культуру технологического развития. Новые рынки, хоть и привлекательны, ужесточают конкуренцию, а конкуренция с такими компаниями, как АББ способствует повышению уровня инноваций.Many customers, similar stories Backed by 120 years of technological development and experience, ABB continues to produce products and services in many automation, power generation and robotics fields, and the examples described in the following section illustrate this broad customer range.Заказчиков много, история однаОпираясь более чем на 120-летний опыт технологического развития, АББ продолжает выпускать продукты и оказывать услуги во многих отраслях, связанных с автоматизацией, генерацией энергии и робототехникой. Приведенные далее при меры иллюстрируют широкий диапазон таких заказчиков.Тематики
EN
3.1.29 инновация (innovation): Конечный результат инновационной деятельности, получивший реализацию в виде нового или усовершенствованного продукта, реализуемого на рынке, нового или усовершенствованного технологического процесса, используемого в практической деятельности.
Источник: ГОСТ Р 54147-2010: Стратегический и инновационный менеджмент. Термины и определения оригинал документа
Русско-английский словарь нормативно-технической терминологии > инновация
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